March 2, 2009
"Rooney currently sells her designs on 6 college campuses, and her plan is to add sales reps at a few more colleges and see where it goes from there. "I can tell you all the awesome things I'd like to do with the company and all the great places I think we can grow," she says. "But at the same time, I have a 10-page paper due tomorrow. There are definitely times when ambition and academics collide...."
February 19, 2009
"The Bearon, an Ann Arbor-based company, was named today to Inc. magazine's list of "America's Coolest College Start-Ups," which honors nine successful companies that were born and continue to grow on campuses across the nation. Facing the toughest economy in decades and record unemployment, members of Generation Y are choosing to skip the job market all together -- and start their own companies before they even graduate. Inc.'s special report..."
March 26, 2008
"While the merging of fashion and charity projects is nothing new, LSA freshman Caroline Rooney's T-shirt line THE BEARON presents a refreshing and innovative take on the "social business," combining conscience and style.It all began with a basic sketch she drew in a textiles class in high school, with the word 'love' scrawled out and a peace sign standing in for the letter 'V'..."
